Here's an Alternative to a Hybrid

I went looking in my spam folder for missing email, and discovered a very not-so-novel but good idea. The email’s headline promised to show me a way to get twice the mileage or more from my car. I took the hook…. here’s what I learned.

Paul Pickthorne has created a website called Smuz that lets me enter my zipcode here then shows me jobs that are close to home. There’s nothing really novel in this idea … I can read the local paper and get the same information … however, what makes it unique is that it causes the user to focus ONLY on jobs that are local and within walking or biking distance from home.

Most local newspapers show jobs in the region, not within walking distance. Pickthorne’s twist is the VERY local angle. His idea: don’t buy a hybrid. Instead, change your job. With rising gas prices, it’s a timely, good idea.